With the growth of industry of Wellness it grows interest of our marketing to a fairly new science – Socionics. Explaining and describing types of personality, it helps to understand attitudes and behaviour of people, target audience. Socionics certainly helps to deal with the behaviour of consumers of goods and services Wellness.

The concept of beauty is very different in different countries, depending on what is embedded in the concept of” beauty “. Thus, in the United States a few images are cultivated: Logical Sensory Extrovert (Stirlitz) – strong, confident man whose main features are business logic and sensing of comfort, you can identify his slogan with the phrase “I must be in shape to make money” , Logical-intuitive extravert (Jack London) – is a shrewd and quick man, whose motto is the phrase “Do you see the money – do not waste your time”, the main features of it are also business logic and the intuition of time.

Cultivation of these images creates a demand for specific Wellness category of goods, containing a maximum of natural ingredients, which bring both moral and physical condition of the person to a sense of peace and harmony, because Stirlitz does not accept anything artificial, he loves himself and his body and is ready to spend money to look good, it might be sporting goods made of natural fabrics, very comfortable, food and a person should be sure in its quality, cosmetics from natural constituents.

Or will it be products that can help to cope with such needs as food, sleep, etc. and not to waste their precious time on such trifles. In this case it just might be fast food, preferably balanced so that you won’t have problem with the body, these are all sorts of accessories for active recreation and sport. Perhaps even extreme sports, because Jack loves feeling drive, and in such case he willing to spend his time, he likes bright sensations, and therefore chooses the clothes bright, but it should not require any special treatment – he is not ready to bother with such trifles as the ironing or the addition of air in the washing machine. In general, in this case, all that saves time and helps to keep yourself in a cheerful state of mind, to do what you like – all of these products will also be in demand. In this case, we examined trends in wellness products in the U.S., but what is happening in Russia?

Dominating psychos in Russia are the sensory-logical extravert (Zhukov: “I told you!” – Strong-willed sense and structural logic, intuitive-ethical introvert (Yesenin: “It is time to love” – the intuition of time and the ethics of emotions).

The value of these psycho-types are: beauty, status, position in society, art, emotion, will and strength of spirit, a desire to fight, look at all 100% in any situation.

Thus, it is time to think for each party of advertising and production process:

- to pick up or to ignore the trend spread of philosophy wellness (rhetorical question);

- to play or not on the desire of consumers to be younger, prettier, more successful (same question);

- promotion of certain goods of wellness needs a personal counselling of consumers, network marketing in this case – a great tool;

- promotion of centres should also be local, taking the consumer about his work or place of residence.

health – this issue has again become urgent to a number of people. No wonder that now a great number of people care of themselves with high assiduity. And while one part of people is interested in taking care of themselves, the other one is looking for how to arrange health and wellness business. People who are going to set up this business, require some info regarding health & wellness programs to be successful in it.

And this is the moment to remind we live in the age of high technologies. Make use of the online network to find out anything needed and how to buy anything you want on the best terms available on the market. Say if you are looking for vitamins for weight loss, use Google and other search engines to find it. Visit forums and sites, subscribe to RSS – all this will help you achieve your goal.

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