With the growth of industry of Wellness it grows interest of our marketing to a fairly new science – Socionics. Explaining and describing types of personality, it helps to understand attitudes and behaviour of people, target audience. Socionics certainly helps to deal with the behaviour of consumers of goods and services Wellness.

The concept of beauty is very different in different countries, depending on what is embedded in the concept of” beauty “. Thus, in the United States a few images are cultivated: Logical Sensory Extrovert (Stirlitz) – strong, confident man whose main features are business logic and sensing of comfort, you can identify his slogan with the phrase “I must be in shape to make money” , Logical-intuitive extravert (Jack London) – is a shrewd and quick man, whose motto is the phrase “Do you see the money – do not waste your time”, the main features of it are also business logic and the intuition of time.

Cultivation of these images creates a demand for specific Wellness category of goods, containing a maximum of natural ingredients, which bring both moral and physical condition of the person to a sense of peace and harmony, because Stirlitz does not accept anything artificial, he loves himself and his body and is ready to spend money to look good, it might be sporting goods made of natural fabrics, very comfortable, food and a person should be sure in its quality, cosmetics from natural constituents.

Or will it be products that can help to cope with such needs as food, sleep, etc. and not to waste their precious time on such trifles. In this case it just might be fast food, preferably balanced so that you won’t have problem with the body, these are all sorts of accessories for active recreation and sport. Perhaps even extreme sports, because Jack loves feeling drive, and in such case he willing to spend his time, he likes bright sensations, and therefore chooses the clothes bright, but it should not require any special treatment – he is not ready to bother with such trifles as the ironing or the addition of air in the washing machine. In general, in this case, all that saves time and helps to keep yourself in a cheerful state of mind, to do what you like – all of these products will also be in demand. In this case, we examined trends in wellness products in the U.S., but what is happening in Russia?

Dominating psychos in Russia are the sensory-logical extravert (Zhukov: “I told you!” – Strong-willed sense and structural logic, intuitive-ethical introvert (Yesenin: “It is time to love” – the intuition of time and the ethics of emotions).

The value of these psycho-types are: beauty, status, position in society, art, emotion, will and strength of spirit, a desire to fight, look at all 100% in any situation.

Thus, it is time to think for each party of advertising and production process:

- to pick up or to ignore the trend spread of philosophy wellness (rhetorical question);

- to play or not on the desire of consumers to be younger, prettier, more successful (same question);

- promotion of certain goods of wellness needs a personal counselling of consumers, network marketing in this case – a great tool;

- promotion of centres should also be local, taking the consumer about his work or place of residence.

health – this issue has again become urgent to a number of people. No wonder that now a great number of people care of themselves with high assiduity. And while one part of people is interested in taking care of themselves, the other one is looking for how to arrange health and wellness business. People who are going to set up this business, require some info regarding health & wellness programs to be successful in it.

And this is the moment to remind we live in the age of high technologies. Make use of the online network to find out anything needed and how to buy anything you want on the best terms available on the market. Say if you are looking for vitamins for weight loss, use Google and other search engines to find it. Visit forums and sites, subscribe to RSS – all this will help you achieve your goal.

Wellness is not such a new trend of fashion. At all times, people wanted for them and for their relatives health and longevity, and there is nothing strange that through the efforts of marketers and strategists there came a new style of life.

In itself, the expression «wellness» first appeared in 1654. It was then Halbert L. Dunn, who is considered the “father of wellness», he formulated the basic principles of complete quality of life, using as a collective term expression «wellness».

What is Wellness?

Wellness – is not only a healthier way of life, and much more than the mere absence of disease. The main thing in it – it is the desire for optimal physical and spiritual condition.

Wellness Principles

What methods are used to improve the health and well-being?

One of the most important principles of wellness states that first of all in prevention of the disease, because treatment requires much greater effort and cost, as energy and material.

Practiced: natural medicine and homeopathy, acupuncture, detoxification, modern (vegetarian) food, massages, hydrotherapy, aromatherapy, herbal medicine, stress control, oxygen therapy and breathing exercises.

Wellness Industry

Today Wellness has become fashionable notion and there are a lot of people who use this term and abuse of it. In the hands of experienced marketing professionals – it is a tool that increases sales of many goods and services.

Wellness as the industry marches forward by leaps and bounds. In the society anti-aging program, the desire to preserve the quality of life and slow the process are nominated more noticeable. In recent years development of cosmetology, modern nutrition, fitness, SPA-centers and wellness-hotels has been a visually stunning. All of this (rapidly growing industry) requires a lot of professional trainers and consultants in the field of therapeutic exercises.

Wellness-Tourism

You can not associate Wellness with medical tourism, because it implies the notion of original disease prevention. While medical tourism – this is more rehabilitation, aimed at stopping the development of diseases that have already arisen or restore health.

health tourism is taking place in localities with favourable conditions for human health – natural and climatic. Such tourism is subdivided on climate-treatment, spa treatment, and sea-mud treatment with active leisure activities. In Russia and abroad there are many resorts not only specialized in curing some diseases, but also with anti-stress routes and fitness tours. The numerous of hot springs and bathing resorts are very popular. Favourites in baths – Italy, France, Iceland and Hungary. They are largely developed in the formation of software packages for tourists in the spirit of philosophy Wellness.

Now, each party of advertising or production process is in a hurry to jump in a rapidly train – Wellness-industry, playing on the willingness of consumers to be younger, successful, beautiful. And consumers, as always, should be alert.

How long ago has said Frederic Beigbeder, DESS diploma in advertising and marketing CELSA: “To engender in the human thirst for acquisitiveness, you need to bring in his heart envy, bitterness, greed ….” Said harshly, but accurately. Does beauty require sacrifice?

health – this issue is again urgent to many people. It is little wonder that nowadays many of us take care of themselves with increased assiduity. And while one part of people looks for taking care of themselves, the other one is searching for how to set up wellness home based business. Those who would like to run this business, should possess some knowledge concerning health and wellness trends to gain success in it.

And it is the very time to recall we are living in the epoch of modern technologies. Avail yourself of the web network to find out wellness business opportunity and how to get all you need at the best prices available on the market. Go to forums and sites, subscribe to RSS feed – all this will assist you to achieve your aim.

Wellness – it is the production and provision for healthy people to become healthy.

These include natural food supplements, vitamins, natural medicines and cosmetics – external power supply. A huge variety of such products appeared in the last 20 years, and their range grows every year.

For example, in the early 80-ies trade volume of services and products of Wellness in the U.S. didn’t exceed 20 billion dollars a year.

But by 2000, the annual Wellness turnover rose to 200 billion dollars, it was half of turnover in U.S. automobile industry!

According to world-renowned economist Paul Pilzer, economic advisor of two U.S. presidents – till the 2010 trade volume of goods and services in Wellness will increase from $ 200 billion to 1 trillion dollars a year!

“By 2010, annually in the U.S.A $ 1 trillion will be spent on the health industry – Wellness.»

“Very soon we will have a boom in Wellness, which has not yet happened in history.”

“The biggest opportunities for business development will be in the spread of Wellness` services and products.»

States of the new millennium will be created in the industry of Wellness.

Why? Because the main requirement for most people today is in health promotion and extension of youth!

They lose their trust to official medicine, because it does not find the solution of health problems.

They understand that it is time to change their habits in eating and lifestyle.

They are willing and they have an opportunity to buy Wellness products that will prolong their youth.

Wellness is defined as a good state of health, wellness and appearance, especially when it becomes actively pursued goal. People become clients of this industry, just to feel theirself better, look better, slow down the aging process or prevent disease. Products and services in this area may represent the only sector of consumer spending, which do not require a special time to enjoy their results. The money spent by a person to feel better, look younger, to smile more, produce fruits that we enjoy every minute of every day at work, home, and in all other moments.

Currently, the fastest growing sectors of this industry are

• Vitamins` industry, mineral supplements, natural-based products,

• Industry of food additives

• Control of weight and shape,

• Cosmetics and perfumes.

Every satisfied customer in this area is at the starting point of the path of consumption Wellness products and services.

In the XX century new types of products and services appeared and now we see that there is a mega-trend: yachts, cars or computers are replaced by the importance of health – this is the thing that everyone need really. We all need updating. Updating at the cellular level. Even 30 years ago, social origin determined position in society. Now the situation changed. Nowadays image of a healthy and handsome person has a great influence on the success in life. It is very prestigious to be slim and athletic.

health and wellness – this subject has again become very popular to many people. It is little wonder that nowadays lots of our friends are concerned about themselves with high assiduity. And while one part of people is interested in taking care of themselves, the other one is searching for how to arrange health and wellness business. Those who want to deal with this business, need some information related to health & wellness programs to be successful in it.

And it is the right time to remind we are living in the world of high technologies. Avail yourself of the web network to find out anything needed and how to get all you want on the best terms available on the market. For instance if you want vitamins for weight loss, use Google and other search engines to find it. Review forums and blogs, subscribe to RSS feed – all this will assist you to achieve your aim.